Workbook KDD Conference

marketing assets

Aug 5

Case Study: KDD Conference Workbook

Project Overview

Client: KDD Conference
Industry: Data Science & Machine Learning
Project Type: Conference Workbook Design
Scope: 40-page print and digital workbook

Project Scope & Challenges

Initial Request: A 12-page workbook featuring the conference schedule, details, and selected case studies.
Final Deliverable: A 40-page comprehensive conference workbook that required significant adjustments, additional content integration, and tight deadline management.

The Challenge

This project presented several unique challenges:

Expanding Content Scope: The project quickly grew from 12 pages to 40, requiring restructuring to accommodate additional case studies and conference details.
Tight Deadline: The workbook needed to be designed, revised, and finalized within a short production window to meet the conference print deadline.
Complex Information Layout: The workbook needed to present dense, technical information in an organized, readable, and visually appealing way.
Multiple Stakeholders & Revisions: Coordination with the conference team and multiple case study contributors meant frequent content updates and version control.

The Solution

To ensure the successful delivery of the workbook, I implemented a strategic design and workflow process:

1. Scalable Layout & Design System

Designed a flexible, modular layout that allowed for easy expansion from 12 to 40 pages without compromising clarity or consistency.
Used a structured grid system to ensure legibility and visual balance across technical content.

2. Efficient Content Management & Organization

Developed a clear hierarchy for sections, including schedule, speaker details, and case studies, to make navigation intuitive.
Standardized typography and formatting for technical content to maintain readability.

3. Deadline-Driven Workflow

Maintained an agile approach, adjusting layouts and sections dynamically as content evolved.
Worked closely with the client to prioritize essential information while streamlining less critical elements.
Ensured seamless proofing and prepress preparation to meet the production deadline.

The Results

A professionally designed, easy-to-navigate 40-page workbook that effectively presented the conference schedule and case studies.
Met the print and digital deadline despite significant project expansion.
Positive feedback from conference organizers and attendees on the workbook’s clarity and usability.

Client Feedback

“The KDD Conference workbook turned out fantastic! Even with the last-minute scope increase, Lea handled everything seamlessly and delivered a polished, well-organized final product.”

Final Thoughts

This project was a testament to adaptability, strategic design, and deadline management. By maintaining a structured yet flexible workflow, I successfully delivered a high-quality conference workbook that met the evolving needs of the client.