Logo + Branding and Website Inspired Beauty and Wellness

logo & branding

Jul 30

Written By Lea Walschinski

Case Study: Inspired Beauty & Wellness Branding

Client Overview

Business Name: Inspired Beauty & Wellness
Industry: Holistic Health & Wellness
Website: inspiredbeautywellnessgb.com
Mission: Helping people where they need it most through personalized beauty and wellness services.

Project Scope

Deliverables: Logo, Branding, Color Palette, and Visual Identity
Objective: To create a brand identity that reflects the client’s mission, personal style, and connection with her customers while incorporating a meaningful design element—her daughter’s drawing.

The Challenge

Inspired Beauty & Wellness needed a logo and branding that:

Captured their holistic and personal approach to beauty and wellness.
Felt warm, inviting, and professional to attract their ideal clientele.
Incorporated a sentimental element—a drawing by the client’s daughter.
Balanced creativity with clarity, ensuring the logo was adaptable across various branding materials.

The Solution

I worked closely with the client to refine her vision, ensuring the brand identity aligned with her mission while maintaining a professional aesthetic.

1. Logo Development

I started with the original drawing from her daughter, carefully refining its form while maintaining its heartfelt essence.
The typography was chosen to reflect a blend of elegance and approachability, appealing to a wide audience.
A clean yet organic symbol was integrated to symbolize wellness, transformation, and care.

2. Color Palette & Brand Aesthetic

A soft, natural color scheme was selected to evoke feelings of warmth, trust, and well-being.
Earthy and muted tones were balanced with a touch of sophistication to appeal to the brand’s ideal customers.

3. Final Brand Identity

A versatile logo that works across business cards, website, social media, and product packaging.
A clear brand guide with typography and color recommendations to maintain consistency across all platforms.

The Results

A cohesive, memorable brand identity that resonates with the client’s mission.
A logo that holds deep personal meaning while remaining versatile and timeless.
A professional and inviting aesthetic that helps attract and retain ideal clients.

Final Thoughts

This project was a beautiful blend of creativity, personal storytelling, and strategic branding. By staying true to the client’s vision while refining it for professional use, we created a brand identity that speaks to both heart and business.